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FAQ

Frequently Asked Questions

FAQ

Frequently Asked Questions

Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising.
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
A digital marketer works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.
While AI can automate many marketing tasks and processes, it will completely replace human marketers. AI serves as a powerful tool to augment human capabilities and improve efficiency, but human creativity, strategic thinking, and emotional intelligence are still crucial in marketing.
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.
On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.
SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.
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