What is Digital Marketing?

what is digital marketing

What is digital marketing, and why does it matter? That’s precisely what I plan to discuss today.

Examples of online digital marketing include:

  • Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
  • Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
  • Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
  • Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
  • Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.

Analysts predict the global digital advertising and marketing sector will reach $786.2 billion by 2026, with clicks and display ads among the most dominant forms.

Then there’s offline digital marketing like:

  • Out-of-Home Advertising: This involves using billboards, transit ads, or other types of visual media to promote your brand or product. This can be a great way to reach a broad audience and create a strong visual impression.
  • TV Marketing: where you promote your products in the form as adverts, infomercials, or even demonstrations.
  • Radio marketing: Trailers and commercials promoting your product to listeners.

In other reports by PR Newswire, digital marketing is worth an estimated $460 billion in the US.

You can do digital marketing online and offline, and using a combination is vital to any well-rounded strategy. These techniques and strategies help businesses to reach their target audience, engage with them, and ultimately convert them into customers.


  • Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.
  • Digital marketers have a number of tools to measure the effectiveness of their campaigns.
  • One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital ads and other distractions.

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